30 October 2026
Why sales and marketing keep blaming each other
The leads-are-junk row is a definitions problem, not a people problem. How to align sales and marketing with shared definitions, a handoff and one set of numbers.
Insights
Notes on making revenue predictable
Honest writing on RevOps, CRMs and the commercial systems technical companies run on. No content engine, no filler.
20 October 2026
Should you replace your CRM or fix the one you have?
Most "broken" CRMs are a process problem, not a tooling one. How to tell whether to switch systems or fix what you own, and what a migration really costs.
4 October 2026
Beyond the CRM: why exporting HubSpot data to SQL fixes your board pack
HubSpot dashboards break down at scale. Exporting to SQL gives you full pipeline history, board-ready numbers, and AI that queries instead of guessing.
26 September 2026
When should you hire your first RevOps person?
The honest signals a company needs its first revenue operations hire, why part-time usually beats full-time first, and what the role should own.
24 August 2026
Practical AI for small commercial teams
Five uses of AI that reliably save small B2B sales teams hours a week: data hygiene, call prep, follow-up drafts, notes and pipeline alerts.
16 August 2026
How to build a sales forecast your board can trust
Most B2B forecasts are guesses with a spreadsheet around them. Build one from your CRM in four layers: clean pipeline, coverage, method, live reporting.
26 July 2026
Seven signs your CRM needs an audit
Duplicate records, deals that go quiet, a forecast nobody trusts. Seven signs your HubSpot or Salesforce needs an audit, and what each one costs you.
26 July 2026
What does fractional RevOps cost?
Fractional RevOps is billed as a day rate against a visible plan, no fixed retainer. Here's how the number is built, and how it compares to a hire or an agency.
20 July 2026
RevOps in Cornwall and the South West
Cornwall's tech sector is growing, but RevOps expertise has meant looking up-country. A local guide to revenue operations for South West technical companies.
20 July 2026
What is RevOps?
RevOps makes the systems behind your revenue work as one: CRM, data, pipeline and reporting. What it fixes, and when a growing company needs it.
18 July 2026
Fractional RevOps vs a HubSpot agency: which suits you right now?
A fair, honest guide to two ways of fixing revenue operations: a HubSpot agency or a fractional operator, and how to tell which suits you.
The easiest way to get clarity
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