Cornwall and the wider South West now have a real technical sector, the Newquay spaceport and Aerohub, the marine tech cluster around Falmouth, software teams across Truro and Redruth, but almost no local revenue operations expertise to match. Until recently, a Cornish company outgrowing its spreadsheets chose between a London or Manchester agency at London prices, or muddling through. StrataOps is a Cornwall-based, remote-first RevOps consultancy built to be the third option.
Here's why the region's technical companies feel the problem differently, and what "sorted" actually looks like locally.
Why do South West technical companies struggle with commercial systems?
Because so many are founded by engineers, scientists and makers who are brilliant at the product and treat the commercial machinery as an afterthought. The CRM gets set up in an afternoon three years ago and quietly strains ever since. The gap between product quality and commercial-systems quality here is often wide.
Two local factors sharpen it. Sales cycles into aerospace, marine, defence and engineering run for months or years, which is exactly where messy systems hurt most. And South West teams are lean, so good systems multiply a small team's effort further than they would in a bigger one.
Is there a RevOps consultant based in Cornwall?
Now, yes. Historically the nearest specialists sat in Devon and Bristol, with the bulk of the market in London and Manchester, most serving Cornwall remotely. Remote works fine for this kind of work; I do most of mine that way.
But there's a difference between remote and remote-only. Some conversations go better across a table: the honest one about why the last CRM project failed, the workshop where sales and delivery finally agree what "qualified" means. Being able to drive to Truro, Falmouth, Exeter or Plymouth rather than fly in quarterly changes the texture of an engagement.
Does hiring locally mean settling for less?
No, provided you choose on expertise first and hold a local option to exactly the same standard as a London agency. Proximity is a poor reason to pick a consultant; track record with technical B2B companies, comfort across the main CRMs, and evidence of results are good ones.
The point is only that you no longer have to trade one for the other. Senior expertise doesn't need a Shoreditch postcode, and it certainly doesn't need to be priced like one. The local option and the specialist option can now be the same option.
What does good look like for a South West technical company?
One CRM that reflects reality, whether HubSpot, Salesforce, Dynamics or Zoho. A pipeline built for long-cycle B2B rather than transactional sales. Reporting your board or investors can trust, which matters more as the region attracts outside money. Follow-up that's systematic, because your buyers are in Bristol, Basingstoke and Boston, not down the road.
And automation that quietly does the tedious work, so a lean Cornish commercial team can operate like a much larger one.
Where should I start?
With a few honest minutes. Wherever you are between Penzance and Bristol, run a free commercial systems health check: a score out of 100 across your CRM, pipeline, data and follow-up, and the three fixes worth doing first. No call required, though if you'd rather talk it through over a proper pasty, that can be arranged.
Frequently asked questions
Is there a RevOps consultant in Cornwall?
Yes. StrataOps is Cornwall-based and remote-first, serving technical companies across Cornwall, Devon and the wider South West, with in-person time where it helps.
Do you only work with companies in the South West?
No. I'm remote-first across the whole UK. The Cornwall base means in-person time is easy for South West clients, but the work travels anywhere.
Which CRM is best for a small technical company?
The one that fits your process, not the one with the loudest badge. HubSpot suits many, but Salesforce, Dynamics or Zoho can be the better call. The diagnosis comes before the tool.